Classes

Classes

 

October 2017

October 3: How to Define your Target Market

Before you can build a service or product, you need to know for who. We’ll guide you through the process of defining who you are building solutions for and how to reach them.

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October 10: Doing Research to Uncover Insights

In today’s data-rich world, getting information about your target market is relatively easy. Deciding what information is important and actionable? Not so much. Let’s fix that.

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October 17: Branding for the Masses

Building a brand people love takes delivering on a promise. Learn about the all the facets that make up a brand, from visuals to behaviors.

October 24: Your First (or 100th) Creative Brief

You have a great advertising idea – learn how to communicate it to your creative team in a clear and inspiring way in 7 easy steps.

October 26: Miami’s Adobe Behance Event

Twice a year, as part of Adobe’s nationwide portfolio night, we put together a pro-team of local design and advertising veterans to look through your portfolios, campaigns and designs. Take the feedback and do what you will!

 

November 2017

November 7: Paid Advertising Strategies for the Strategically Challenged

Don’t worry. We’ll get you there. We’ll close the gap by defining what a strategy is and how paid advertising can be used to reach your goals.

November 21: Content Marketing Strategies for the Strategically Challenged

Content is the most powerful reason why people get on the net or leave their house. Double-down on what strategy is and how you can use content to reach your goals.

 

December 2017

December 5: Getting Ready for Business 2018

Let’s go down our checklist for being 2018-ready for business. Finding yourself a little short on readiness? Let’s see what we can do.

 

January 2018

January 16: Promoting with Facebook

Learn the Facebook strategies that will get you the most follows, likes and shares. From posting on your timeline to joining audience-rich groups, we will show you how Facebook can connect you to your target market.

January 30: Facebook Ads for the Unsure

Not sure how paid ads on Facebook works? Need help putting together your first campaign? We’ll take your through a step-by-step process that works.

 

February 2018

February 13: Promoting with Instagram

Learn the Instagram strategies that will get you the most follows and likes. From posting on your timeline to the artful use of hashtags, we will show you how Instagram can visually connect you to the right audience.

February 27: Instagram Ads for the Unsure

Not sure how paid ads on Instagram works? Need help putting together your first campaign? We’ll take your through a step-by-step process that works.

 

March 2018

March 13: Promoting with YouTube

Learn the Youtube strategies that will get you the most subscribers and views. From creating your own channel to ranking on Google, we will show you how YouTube can be a powerful ally.

March 27: YouTube Ads for the Unsure

Not sure how paid ads on YouTube works? Need help putting together your first campaign? We’ll take your through a step-by-step process that works.

 

April 2018

April 10: Promoting with SnapChat

Learn the SnapChat strategies that will get you the most follows and views. From promoting your SnapCode to making a dent on Google, we will show you how SnapChat can bring you business.

April 24: SnapChat Ads for the Unsure

Not sure how paid ads on SnapChat works? Need help putting together your first campaign? We’ll take your through a step-by-step process that works. Special bonus: GeoFilters!

 

May 2018

May 8: Promoting with Pinterest

Learn the Pinterest strategies that will get you the most follows. From pinning to re-pinning, we will show you how Pinterest is a good way into the hearts of your customer.

May 22: Pinterest Ads for the Unsure

Not sure how Promoted Pins work? Need help putting together your first campaign? We’ll take your through a step-by-step process that works.

 

June 2018

June 5: Promoting with LinkedIn

Learn the LinkedIn strategies that will get you the most followers and likes. From posting on your timeline to joining groups, we will show you how LinkedIn can boost your business.

June 19: LinkedIn Ads for the Unsure

Not sure how paid ads on LinkedIn works? Need help putting together your first campaign? We’ll take your through a step-by-step process that works.